American Fortune Business Valuation Services

Tag Archives: Business Valuation


Business Valuation Companies

Business Valuation Companies! Traditionally, the common choice of a professional to evaluate a business’s worth was an accountant, an accounting firm, or other financial professionals. It seems reasonable to use an accountant because they are experienced in evaluating financial reporting, categorizing values, and reporting financial standings. In fact, at one time when there was no such thing as Business Valuation Companies, accountants were probably the best choice for the job of having a business valuation performed. Bank officers who issue a credit to businesses might also seem like a reasonable choice for generating a Business Valuation report because they are experienced in calculating the collateral value, business plan viability and risk factors. Investment Bankers might seem like another good choice because their profession rests on their daily efforts to make educated and calculated estimates about the current business worth and future returns and growth potential of a range of businesses. However, as with most things, there are now more types of specialized financial and business professionals to choose from, and more factors for each type of professional to know about, so it can be very advantageous to select the right professional for the job. As businesses and wealth strategies have become more varied and more complex, there have emerged several growing financial specializations—the most relevant of which are Business Valuation Companies, Business Valuation Professionals, Merger and Acquisition Companies and Advisers, Consulting Firms and Investment Bankers.

Much Value for the Price

An accurate and defensible Business Valuation report is a crucial document, but commissioning one from an accounting firm is likely to cost more money than necessary in more ways than one. Accountants charge for their financial, accounting and tax expertise, as well as general overhead costs to develop a valuation. However, accountants are typically not experienced in using the Uniform Standards of Professional Appraisal Practice authorized by the U.S. Congress as the source of appraisal standards and appraiser qualifications. Their strengths in financials are often not sufficient to make up for their lack of experience with standard appraisal practices. It is not uncommon for businesses to be either grossly overvalued or undervalued. The world of M&A is replete with horror stories of firms changing hands only for a former owner to learn that they could have received much more for their business had they hired a firm experienced in producing Business Valuations. This type of story is often heard in buyouts, divorce, estate planning and on and on. A Business Valuation created by someone who is not an expert in Business Valuations can be a painfully expensive one.

Business Valuation Companies

Business Valuation Companies, Business Valuation Professionals, and M&A Companies on the other hand, don’t need to be educated on the financial statements. Since Business Valuation Firms and M&A Companies are instead thoroughly knowledgeable on the uniform appraisal practices, Business Valuation Services are part of their daily activities, and they are experienced in understanding all the factors which play into the value of a business, as a result they are able to create a more reliable and accurate Business Valuation for a lower fee than many accountants could do. Additionally, an M&A Company experienced in researching, financial reporting, presenting, and closing deals can apply these real market experiences to produce more accurate and defensible Business Valuation reports.

Another reason not to rely on your own accountant or other familiar professional is that for a Business Valuation to be perceived as reliable, it needs to be objective. A good M&A Company that is well versed in the details and the strategies of business Exit Planning, Business Valuation, and business sale issues, will be able to look at the entirety of your business very knowledgeable but without the influence and bias to your company.

Things To Know When Commissioning a Business Valuation Report

The value of the shares of a corporation can be affected by many factors, including whether the business is closely held, owned by a large group of shareholders, or is publicly traded. It’s important to understand that when evaluating a portion of a business, there are at least three levels of potential value for any given amount of stock:

1. The value of the entire company is directly relevant to stock that has Controlling Interest because the holders thereof can do as they wish with the company.
2. Market trends affect shares that represent Marketable Minority Interest because they can be freely bought and sold among investors.
3. The only monetary value to Non marketable Minority Interest Stock is their potential for dividend pay off, or for sale back to the company at some point.

Business Valuation is not an exact science. Opinions play into it. Don’t expect an exact Valuation figure just by using one valuation method. To obtain a more precise and correct value for any given business; the evaluator will utilize at least three different valuation methods and will utilize a weighted average of all methods to arrive with a more reliable indication of business value. As compared with an accountant or other professional who only performs a few Business Valuations occasionally, a business valuation companies specialize in Business Valuation Services and routinely performs them, will have a better feel for how the market in general as well as specific buyers will pay for certain expected rates of returns in a open market.

Qualified Business Valuation Companies can provide a sound business value to hold up to more than just the scrutiny of potential buyers but also their advisers. Buyers will put more stock in the opinion of an experienced evaluator whose previous valuations proved out to be fairly accurate in the long run. But even more important can be how well a business valuation will hold up if ever challenged in court, should there arise a dispute over the true value for tax purposes or concerning a buyer was fraudulently mislead.

Qualifications of Business Valuation Companies

Be sure to consider the credibility of the person or company who generated, or will generate, the Business Valuation report from a list of top valuation companies.  Here are some of the types of relevant credentials, along with a summary of the requirements to obtain them:

• Accredited Senior Appraiser (ASA), granted by the American Society of Appraisers (ASA). An important note: ASA members may be appraisers in any of numerous fields, not just business valuation. Requirements:

o Five years of full-time appraisal experience,
o Four-year college degree,
o Successfully pass four “Principles of Valuation” courses,
o Pass an ethics exam,
o Submit an appraisal report for evaluation.

Accredited in Business Valuation (ABV), granted by the American Institute of Certified Public Accountants (AICPA). Requirements:

o Have a valid state-issued CPA license,
o Pass an ABV Examination,
o Attest to having completed a minimum of either six business valuation engagements OR obtained 150 hours of business valuation experience,
o Complete 75 hours of valuation-related continuing professional education.

Certified Business Appraiser (CBA), granted by the Institute of Business Appraisers (IBA). Requirements:

o Four-year college degree,
o IBA membership,
o Successfully complete Business Valuation & Certification Training Center,
o Pass a five-hour exam,
o Successfully complete an IBA workshop,
o Submit two demonstration reports.

• Certified Valuation Analyst (CVA), granted by the National Association of Certified Valuation Analysts (NACVA). Requirements:

o Be a Practitioner member in good standing with NACVA,
o Submit a sample Case Study or an actual sanitized Fair Market Value (FMV) report,
o Pass a comprehensive five-hour multiple-choice proctored examination,
o Either hold a state-issued CPA license or hold a business degree from an accredited college and be able to demonstrate “substantial experience” in business valuation.

Chartered Financial Analyst (CFA), granted by the CFA Institute. Requirement:

o Pledge to adhere to the CFA Institute Code of Ethics and Standards of Professional Conduct,
o Complete the CFA Program,
o Have four years of qualified investment work experience,
o Become a regular member of CFA Institute and apply for membership in a local CFA member society.

Fairness Opinion

Another service which can be performed by business valuation companies specializing in Valuations is producing a Fairness Opinion, which is a definitive “yes or no” finding on whether a particular business sale, purchase, or merger transaction is either fair or unfair from a financial point of view. Obtaining a Fairness Opinion can guide Boards of Directors as well as be used as legal evidence helping to protect them from stockholders who might otherwise charge Directors with negligence. It can also protect against hard feelings if the business transfer is between friends or family. To avoid conflict of interest problems, you would want one firm to provide your Fairness Opinion and a different firm to handle the actual preparation and sale of the business. However, a single Company could properly provide all of the following services without conflict of interest: a good and defensible Business Valuation, Exit Planning Advice, financial reporting, financial research and presentation preparation, and representation in the sale or merger, deal structuring and closure process.

In order to get the most experienced Business Valuation Companies in combination with the best fee rate, choose a firm who typically handles businesses of the size in question. If the firm typically works on deals larger than yours, you might be paying top dollar for work done by a junior employee; if the firm is not used to valuing deals as large as yours, they may not be knowledgeable enough to give an accurate and reliable valuation opinion.

Remember, that while Business Valuation Companies are usually more informed and experienced in producing reliable valuation reports than accountants and other financial specialists, there are even greater potential advantages to choosing an M&A Company which is able to offer a complete array of services including Advisory, Exit Planning and Business Valuation. An M&A Company who chooses to become expert in all of those areas, and who performs them on a regular basis, has a broader range of experience and expertise to apply to the job of putting all the right pieces together into a reasonably accurate, reliable, and defensible report at the best possible price.

impossible and possible stock pic

Company Worth

The rule for large, publicly held companies is to determine the company worth when placing the company on a stock exchange.  The company must present financial statements that are created in compliance with Generally Accepted Accounting Principles (GAAP). These statements are presented to the public and banks to get investors to invest or obtain loans. If your company is a small, privately held company, there is no such rule. All a closely held company is required to do is to prepare tax returns on an annual basis.

The Issue with Tax Returns & Company Worth Valuation

The problem with most tax returns is that they are prepared in accordance with the Internal Revenue Code. The goal of these documents is simple; reduce tax liability within the letter of the law. As a consequence, the data presented to the government contains numbers that are formulated to show as low of a profit as possible. Obtaining credit or finding a buyer for your business becomes impossible to achieve when you are using documents prepared with the specific purpose of reducing tax liability.  To determine the market company worth the profit and loss statements and tax returns must present an accurate indication of the revenues and expenses.

Recasting the Income Statement For Company Worth and Valuation

The income figures from the tax return will accurately represent revenue from all sources. However, the expenses taken make the tax return unsuitable for presentation elsewhere. Items such as depreciation, discretionary spending, owner’s perks and pensions lower the net profit figures, sometimes past zero on tax returns. Presenting a buyer or a bank with a financial statement showing a small or no profit is simply unacceptable when selling a business or applying for credit or a mortgage. Buyers are not likely to purchase a business that has minimum profit or losses on a tax return. Banks will lend borrower money with adverse information only in limited situations.

The benefit of recasting the income in this scenario is that the re-casted income statement will show a better representation of the business, more than likely with more favorable numbers for the seller, buyer and lender. In order to recast financial statements, the following items should be adjusted to reflect reality: owner salaries, nonrecurring expenses and income, investments and non-operating expenses, interest payments, depreciation expense, rent expense, discretionary expenses, and pensions. The result will be a more accurate and reliable presentation of income to use in calculating a company worth.  Additionally a bank or buyers can use to gauge the activity of the business and that an owner can use to make better business decisions.

Recasting the Balance Sheet For Company Worth and Valuation

The figures presented on the balance sheet attached to the tax return are so inaccurate that only the government finds them useful. Everyone else, business buyers and banks included, need more accurate numbers to work with and make decisions. The balance sheet computed per the tax rules is simply not accurate. Assets such as buildings and equipment are depreciated tax rules. However, in reality, this may not be the case. Another problem with the balance sheet is that inventory expressed on the tax return usually never reflects reality. The reason for this is because most private companies do not make the effort of maintaining accurate inventory numbers. To accurately adjust the balance sheet, the company recasting would adjust real estate and other assets, obsolete inventory, accounts receivable, loans to the owners, equipment not on the books, and goodwill as well. The recasted statement will give a bank or investor a better idea as to what is actually owned and owed by the company and what it’s true market company worth is.


Privately held business owners are in a unique spot in the financial world. As business owners, they are not employees, so their income is not readily determinable by information from a W-2. Unlike those who own publicly traded stocks in companies such as General Electric, Coca-Cola, and Wal-Mart, privately held businesses do not have a ready market and their value to the owner cannot be assessed quickly. While privately held business owners may be credit worthy or their businesses may be attractive to them, showing it is simply not possible without professionally prepared documents such as recasted statements or a valuation prepared by experts to make decisions with the statements.

Recasting Financial Statements For Company Worth and Valuation Needs to be Performed by an Experienced and Qualified Business Valuations Professional.

For accurate, defensible and low cost Company Worth and Valuation Reports contact American Fortune Business Valuation Services at (800) – 248 – 0615.


Private Company Valuation

Market Approach Valuation provides a fair indication about where a business stands in comparison to similar businesses in the market. This is why anyone wishing to sell or buy a business needs to seriously consider the use of accurate and defensible business valuations.  When selling a business valuation consultant will present and convey how to evaluate a business for sale.  A solid and defensible private company valuation will help in obtaining a fair market price for the business. Likewise the use of a business valuation in an acquisition of a business, the buyer can be assured of not overpaying for a business but obtaining a fair market price.

Valuing a Business by an Expert and Credentialed Valuation Consultant
View how to evaluate a business for sale for business valuations prior to selling a business:

  • You have given a lot to this company in terms of time, money and effort. You deserve to get a great price for it and without accurate and defensible business valuations; the price you get may fall short of your expectations.
  • You learn where your company stands in comparison to other similar businesses. By knowing your position in the market, you can become proactive in strengthening your business and its value.
  • You are in a strong negotiating position to defend the selling price. You also possess the confidence that you are not leaving money on the table, and at the same time, you are assured that you are not setting an unrealistic price for the sale of your business.
  • Other hidden advantages of obtaining private company valuation for companies help identify weakness and value drivers too so that management can make improvements in the business which will result in increasing business value.
  • At times, selling a business may not be the best course of action. You may get an opportunity to trade the business in exchange for other assets like shares, stocks or another business unit. In such scenarios, business valuations can render a fair opinion in exchange deals.

How to Utilize Private Company Valuation in a Business Sale From a Buyers Point of View and Why Should a Business Buyer Obtain a Business Valuation?
Here are a few points for you, as a business buyer, when you consider business valuations:

  • The first and foremost consideration is that you will have the proper details regarding all the business financials and the assets of the company for sale and their true market value. You should also obtain a detailed picture of the quality of the processes that are in place and verify if all the necessary standards are being followed by the company.
  • When you want to acquire a business, you cannot do so having only one option in your mind. You need to look out for various choices in the market and then chose the one that fits your criteria and goals and one that has the greatest value (return on your investment). The best way to test these factors is to obtain a credible business valuation. A Market Approach Valuation will enable you to perform a comparative analysis and deduce the option that yields the highest return.
  • When you obtain a private company valuation, you are not just getting a price tag for a business; rather you are getting to know the market value of the business being purchased and how the business compares to other investments. This means that you can accurately know what the market is like in your industry category and business size.
  • There are many companies in the marketplace that are placed for sale because they are not performing well. The sellers will try to cover up the problems and may not easily divulge the many negatives about an under performing business. This is why business valuations help reveal and identify issues and problems in the businesses for sale.

Last, but not the least,  how to evaluate a business for sale and plan better with the aid of business valuation companies. Market Approach Valuation does not always have to be utilized for selling and buying businesses; many people use business valuations for business improvement, maximizing value and growth of businesses. You can also obtain a clearer picture of the strengths and weaknesses of a business by having a private company valuation performed. This will help you strategize your approaches, capitalize on the strengths and work on the weaknesses. Prior to purchasing a business, you can lay out a plan to make the acquisition venture a success. Since there is probably a working business model in place, with use of a business valuation report you will be able to incorporate principles from the business valuation to improve the existing business model. Thus business valuations don’t just define business value they also enable you to identify strengths and weaknesses in a business allowing you to correct, strengthen, preserve and grow business value.

Market Approach For Mergers and Acquisitions, Buyouts, Business Acquisition, IRS, Exit Planning
Brian S. Mazar, MBA, CBI
502-244-0480 ext. 24

Posted in: Blog.
Tagged: Valuations For Mergers and Acquisitions.
Last Modified: March 16, 2015